Fricon, marks its 40th anniversary with a rebranding of the brand.
Almost turned forty in Portugal and twenty in Brazil, Fricon associates to their celebrations the release of a new image.
After a complete rebranding of the brand, Cooling Life is a summary of the values that supported the renewal of the communication strategy, that aims to confirm a path to new markets, continuous improvement, ecology and efficiency.
Supported by a continued presence in the national and international media, the strong values that the new logo wants to communicate are innovation, efficiency, autonomy and flexibility.
The new signature Cooling Life is the best witness of these objectives. A motto that bears witness to a World Brand.
Current, Close to the Customer and Excellence.”