Having been present in the European market for several decades, Fricon has consolidated its presence in the old continent by entering new supermarket badges, thus opening the first store, several dozen planned for the coming months, in a new format called proximity store. .

This concept has recently gained a very interesting highlight, as it allows customers a greater connection with the store and its employees, bringing the customer closer to the brand, and still being a smaller space which makes it easier to find the necessary products and accelerate the process. buying and selling process.

In this way, Fricon has supported the growth and development of this store typology which has been receiving positive feedback from those who frequent them and is expected to be a concept to come.