Fricon is geared towards the future and creating trends, and visually idealizing the perfect store is something that encourages us to do more and better.

We launched the “concept store” initiative, which is a digital store based on our vertical equipment. It allows our clients to have a more realistic idea of the end result of our solutions in their store.

By rendering the equipment, we can position our products anywhere with any type of product, color, store layout and have a visible final result before its completion. This facilitates our customers’ decision-making process upon the moment of purchase.