According to a study by Nielsen, the value of deep-frozen products recorded double-digit growth in the food distribution channel.
The companies that sell deep-frozen cod fish or shellfish, recorded, in general, a positive first semester.
Frozen cod, during this period, sold 8.4 million kilos, a year-on-year increase of 7%, to a value of 82.5 million euros, representing an increase of 14%. The annual growth of deep-frozen fish, in volume, was 7% to 34.9 million kilos. In value, the increase was 13% to 251.9 million euros. Seafood, in turn, increased by 7% in volume to 17.7 million kilos. In value, growth was 8% to 135.4 million euros.
Having registered a favorable evolution in sales in the distribution channel during the first quarter of 2020, both nationally and internationally, brands such as Brasmar, Riberalves and Caxamar experienced a change in performance especially in the second quarter, reports the magazine Hiper Super.
Since the HORECA channel has a significant representation for food distributors, with regard to this type of product, they saw their sales decrease due to the closure of many catering establishments caused by Covid-19.
However, these prestigious deep-frozen brands have been slowly recovering, looking for new solutions and adapting now to the new reality.
To stay updated about the Market and FRICON follow us on our social networks.
